Best in the West

This program brings together world-class donor management, rigorous health and veterinary oversight, and professional international marketing to position Western Canadian genetics where they belong—on the global stage. By removing the complexity of EU qualification, logistics, and market access, Best in the West allows producers to focus on what they do best: building elite donor families with lasting genetic value.

At its core, Best in the West is more than an embryo program—it is a relationship-driven platform. We connect authentic Canadian family farms with European buyers who value transparency, trust, and long-term partnerships as much as genetic performance. Through story-based marketing, disciplined production standards, and pre-order driven embryo sales, we create repeatable success for producers and buyers alike.